SVASE Event: 'Start-Ups/VCs SIG 'Win More Market Share: Seven Steps To Positioning'' July 10, 2006

Event: 'Start-Ups/VCs SIG 'Win More Market Share: Seven Steps To Positioning''

Date: Monday, July 10, 2006 At 06:30
Duration: 2 Hours 30 Minutes
Contact Info: Email: StartUps_SIG@ebig.org
URL: www.ebig.org/sig/sig.aspx?SIGid=23&EventID=770&old=

East Bay I.T. Group (eBig) presents:
Start-Ups/VCs SIG 'Win More Market Share: Seven Steps to Positioning'

Mon, Jul 10, 6:30pm-9:00pm, Pleasanton

MORE INFO: www.ebig.org/sig/sig.aspx?SIGid=23&EventID=770&old=

If you're an entrepreneur creating a new category of IT solution, creating a leadership position can elude even the most well-funded technology startup. The valuations of market category leaders are 10X of their competitors. But how do they do it?

Our speaker will describe a 7-step approach to company positioning that has proven to drive leadership positions and serve as a catalyst for growing revenues and changing buying criteria. The discussion will include lessons learned from positioning over 150 technology companies including case studies on companies such as Hyperion, WebEx, SAP, Taleo and Oracle, showing how they created category leadership through strong positioning. In this session, you'll learn:

- What is "positioning" and why entrepreneurs should care
- How positioning helps in your fundraising process
- The seven steps to create your own company positioning
- How effective positioning will help you increase market share.

Speaker: Bob Wright is founder and principal of Marketing Arts, Inc. Bob has over 20 years of experience in the enterprise software business and has been at the vanguard of innovative Launch and Positioning methods for the industry. Bob helps unblock critical marketing strategy problems and specializes in the creation of break-away positioning and launch strategies. Through his real-world experience at ASK and senior marketing roles in product marketing, services marketing and corporate marketing, Bob developed an innovative Launch and Positioning methodology for helping companies build strong competitive positions and industry changing impacts on the market. Bob has worked with many industry leading companies in creating highly differentiated new positions and market categories.

DATE AND TIME:
Monday, July 10
6:30pm-9:00pm

LOCATION:
Crown Plaza Hotel
11950 Dublin Canyon Rd
Pleasanton, CA, 94588
www.ebig.org/sig/sig_directions.aspx?SIGid=23&EventID=766&old=

COST AND REGISTRATION:
Free for members, $10 pre-registration, $20 at the door. $10 for SVASE members.
www.ebig.org/sig/sig.aspx?SIGid=23&EventID=770&old=

MORE INFO:
Website: www.ebig.org/sig/sig.aspx?SIGid=23&EventID=770&old=
Email: StartUps_SIG@ebig.org

About East Bay I.T. Group (eBig):
The East Bay IT Group is the East Bay's leading technology organization. Connected to the best and brightest developers, entrepreneurs, and start-ups in the East Bay, with strong ties to industry experts, major technology corporations, and local municipalities, eBig is the premier resource for information, education, and personal networking for people seeking connections and technology resources.