SVASE Event: 'MAIN EVENT: Internet Advertising Models: What⦣x20AC;™s Working, What⦣x20AC;™s Not, What⦣x20AC;™s Coming? July 6, 2006

Event: 'MAIN EVENT: Internet Advertising Models: What⦣x20AC;™s Working, What⦣x20AC;™s Not, What⦣x20AC;™s Coming?'

Date: Thursday, July 06, 2006 At 06:00
Duration: 2 Hours 30 Minutes
Contact Info:
[B]Location:[/B] Wilson Sonsini Goodrich & Rosati (WSGR Campus), 950 Page Mill Road, Palo Alto, 94304 Contact: Laura Weigant Email: info@svase.org
URL: www.svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=420

With Google creating enormous wealth for themselves & many of their affiliates, a flood of companies from tech giants to the tiniest of Silicon Valley start-ups, are banking on ad sales to support new Net services. Microsoft, for one, is pushing full-on into advertising with its Windows Live platform, which will offer e-mail, blogging and instant messaging, all supported by ads. By most accounts, the online-ad market barely has been tapped, with online ad spending, which represents only 5 percent of total media spending, projected to grow over 20% this year to over $15B, while all media, including television, radio, billboards, newspapers and direct mail, is projected to grow only 4.2 percent.

Need more Advertising Revenue on YOUR Site?
What have we learned from the Google model? Are they the only way to monetize traffic? If not, what else is working? And how will Web 2.0 sites like "My Space", "Socializr" and ⦣x20AC;œFlagr⦣x20AC; monetize their users without turning them off?

This lively panel discussion will explore current trends and panelist opinions on topics including:
⦣x20AC;¢ What are the best ways to monetize web traffic?
⦣x20AC;¢ Should I sell advertising direct? Through an agent?
⦣x20AC;¢ What type of users are most attractive to advertisers?
⦣x20AC;¢ What are common mistakes sites still make in trying to attract advertisers?
⦣x20AC;¢ What are advertising metrics? Cost/click? Cost/impression? Other?
⦣x20AC;¢ What new models do you predict will emerge?

The Panel:
⦣x20AC;¢ Jonathan Abrams, Founder & CEO, Socializr, Friendster
⦣x20AC;¢ Philip Kaplan, Founder & CEO of Adbrite, F*ckedCompany & more
⦣x20AC;¢ Sharon Wienbar, Managing Director, BA Venture Partners
⦣x20AC;¢ Gokul Rajaram, Product Management Director, Google AdSense
⦣x20AC;¢ Ujjal Kohli, CEO, Rhythm New Media
Moderator: Tony Perkins, Founder & Editor in Chief, AlwaysOn

Thursday, July 6
6.00-7.00 pm: Networking and Dinner
7.00-8:30 pm: Panel discussion and Q/A

To reserve an Exhibit Table
Contact Info@svase.org, $500 Members, $1,000 Non-members.

Location:
Wilson Sonsini Goodrich & Rosati (WSGR Campus), 950 Page Mill Road, Palo Alto, 94304

PRE-REGISTERED RATES (All Rates Include Hors D⦣x20AC;™oeuvres)
Members - $20; Affiliates who advertise this event - $29;General Public - $49

WALK-IN RATES: Add $10.00 to the listed price

Panelist Bios
Jonathan Abrams, Socializr
Jonathan Abrams is the founder and CEO of Socializr, an online service for sharing event and party information with your friends.

Jonathan is an award-winning serial entrepreneur who created the pioneering social networking service Friendster in 2002, inspiring and influencing a generation of new Internet companies, large corporations, non-profits, and political campaigns.

Previously, Jonathan was the founder & CEO of bookmarking community HotLinks, and worked as a software engineer at companies such as Netscape and Nortel. Jonathan holds an Honors B.Sc. in Computer Science from McMaster University, which he received after flunking out of engineering school.

Jonathan was named a "Breakout star of 2003" by Entertainment Weekly, and as one of Advertising Age Magazine⦣x20AC;™s "Entertainment Marketers of the year." Jonathan has also been honored as one of the world⦣x20AC;™s top young innovators by the MIT Technology Review, and nominated in the software designer category for the 2004 Wired Rave Awards.

Philip Kaplan, AdBrite
Philip J. Kaplan, created the popular F*cked Company website in May 2000, and the corresponding book ⦣x20AC;œF'd Companies⦣x20AC; in 2002.
He subsequently created other websites and web-based ventures, including the online advertising market site AdBrite.com (previously marketbanker.com) the photo site Mobog.com. Kaplan currently runs AdBrite, an online ad delivery business he founded, and which is backed by Sequoia Capital.

Tony Perkins, ALWAYSON
Tony is a pioneering media entrepreneur and a prominent opinion leader in the technology business and investment editorial world. Tony earned this distinction as the creator and editor in chief of Red Herring, which he founded in 1993, and the ALWAYSON network, his current venture founded in 2002.

Even as Red Herring's revenues were soaring along with the rest of the technology sector⦣x20AC;™s, Tony co-wrote The Internet Bubble: Inside the Overvalued World of High-Tech Stocks (HarperBusiness, 1999), a book that foretold the dot-com bust and warned investors to get out quick. The Internet Bubble became an international bestseller; a sequel was published in 2001.

Now Tony has launched a new media brand: ALWAYSON (www.alwayson-network.com), a highly interactive online network for technology insiders.

With both Red Herring and ALWAYSON, his mission has always been to deliver the brightest thinking, the best analysis, and the most focused reporting and research for the benefit of entrepreneurs and investors around the globe.

Tony continues to chronicle the technology world in a regular column for the Wall Street Journal and as a television commentator for MSNBC's "Hardball with Chris Matthews,⦣x20AC; CNN, CNBC, BBC, and Bloomberg Television. His prolific editorial output consistently lands him on the list of top ten technology business journalists by AdWeek's Technology Marketing magazine.

Tony⦣x20AC;™s public activities include serving on President George W. Bush's Information Technology Advisory Council. He cofounded and chaired Silicon Valley's premier business and technology forum, the Churchill Club in Palo Alto, California. Prior to launching Red Herring and ALWAYSON, Tony was founder and CEO of Upside Publishing and vice president of business development at Silicon Valley Bank.

Gokul Rajaram, Product Management Director, Google AdSense
As Product Management Director for Google AdSense, Gokul Rajaram develops and implements the product strategy for Google AdSense, an advertising program that enables publishers to monetize their websites while making their site more useful for visitors. In this role, Gokul's duties include defining new features and enhancements to the AdSense program and working with engineering on implementation. Earlier in his career, Gokul was a Technical Lead at Juno Online, an early internet service provider that is now part of United Online, the second largest ISP in the US. At Juno, he was part of the team that developed Juno's online advertising platform. Gokul has also worked as a Software Engineer at Sun Microsystems, and as a Product Manager at Onetta, a telecom hardware company. Gokul earned an M.B.A. from the MIT Sloan School of Management, an M.S. in Computer Science from the University of Texas at Austin, and a B.Tech in Computer Science from the Indian institute of Technology, Kanpur, where he was awarded the President of India's Gold Medal for being class valedictorian.

Sharon Wienbar, BA Venture Partners
Venture capital allows Sharon Wienbar to combine her many talents and interests: an engineer's excitement about the possibilities of new technology, a consultant's disciplined, analytical vision of markets, and an entrepreneur's passion to make new products come alive.
Sharon brings these qualities together to build traction for business and consumer software and services companies at BA Venture Partners, which she joined in 2001. She helped Bellamax and Teros identify and target cost-efficient, leadership market segments for their technologies. With her counsel, FaceTime expanded its strategy and technology development and acquired international operations. She supported Biz360's transition from an analytic tools company to a market information services model. Sharon is famous for nabbing her investment in Sorrent by pushing the CEO to gain market share more aggressively, and she has worked closely with the company to drive international success. Sharon sits on the boards of Bellamax, Biz360, Facetime Communications, Glu Mobile, Merchant Circle, Myelin Repair Foundation, and Reply.com. æ#x0160;
Prior to BAVP, Sharon spent 15 years at Critical Path, Amplitude Software, Adobe Systems and Bain & Company. Among her varied responsibilities, she directed marketing strategies and operations, integrated product and service businesses following acquisitions, managed the application of technology to Pacific Rim and European markets, and negotiated complex intellectual property licenses.
With a BA and MA in Engineering from Harvard University, and an MBA from the Stanford Graduate School of Business, Sharon has the expertise and background to ensure her companies get traction in their markets.

Ujjal Kohli, Rhythm New Media
Ujjal has over 20 years of experience in general management, engineering, marketing, strategy, M&A, and venture capital.
Ujjal was EVP of Marketing & Sales for AirTouch Cellular, a $3.5Billion revenue wireless carrier. AS CMO, Ujjal led the creation and development of the AirTouch Cellular brand. Ujjal also led AirTouch Business Units in Northern and Southern California as VP/GM, and oversaw Strategy, Mergers & Acquisitions in his six years at AirTouch Cellular.
Before AirTouch, Ujjal was with McKinsey in their technology practice. Ujjal started his career at Intel Corporation, first in engineering and subsequently in marketing.
Ujjal holds a B.Tech. in Electrical Engineering from the Indian Institute of Technology (Delhi), an MS in Electrical Engineering from the University of Rochester and an MBA from Harvard Business School.