SVASE East Bay Series: Leveraging Social Media Platforms April 20, 2011

SVASE East Bay Series: Leveraging Social Media Platforms

Start: 04/20/2011 - 6:00 pm
End: 04/20/2011- 8:00 pm

Organized by:
Dana Shultz, dana@danashultz.com
Cell: 510 326-2123

Kevin Matsushita, SAP, kevin.matsushita@sap.com

Christina Ellwood, Moreland Associates, christina@morelandassoc.com

Location: Crow Canyon Country Club
711 Silver Lake Drive
Danville, CA 94526

URL:-www.svase.org/events/east-bay-series-leveraging-social-media-platforms

Are you aware of how big business is utilizing social media? The massive consumer adoption of social media has migrated to the enterprise.

From internally built corporate communities to leveraging Facebook, LinkedIn, Twitter, and others, our panel will discuss how companies are adopting these platforms to increase traffic, conversions, and profit – and how entrepreneurs can take advantage of this trend to build successful businesses.

The panel:
* Bipul Sinha, Lightspeed Venture Partners
* Cynthia B. Padnos, Illuminate Ventures
* Konstantin Guericke, LinkedIn

Additional panel members to be announced!

Moderator: Dana H. Shultz, Attorney at Law

When: Wednesday, April 20, 2011
6-6:30 pm: Networking and Buffet Dinner
6:30-8 pm: Panel discussion and Q/A

Pre-registration closes 9 AM the day of the event.

Cost: (Includes buffet dinner, coffee and tea; cash bar available)
Members - $25,Affiliates who advertise this event - $25
General Public - $35,Walk-Ins: Add $10 to rates above

Locations: Crow Canyon Country Club, 711 Silver Lake Drive, Danville, CA 94526.

Directions: Exit I-680 at Crow Canyon Road. Take Crow Canyon east approximately one mile. Turn left at El Capitan, then take the first right to the guard gate. After checking in at the gate, take the third left turn (just past the tennis courts) into the clubhouse parking lot.

DRESS: Business casual or business attire, please - no jeans or shorts allowed.

Participant bios:

Bipul Sinha, Principal, Lightspeed Venture Partners (www.lightspeedvp.com)
Bipul Sinha is a Principal at Lightspeed and focuses primarily on Internet and software sectors, with a particular interest in advertising technology, social media, digital media and software infrastructure. He has over fourteen years of operations and technology investment experience. Previously, Bipul worked at Blumberg Capital where he led investments in digital media, Internet and datacenter software infrastructure sectors. His selected investments include DoubleVerify, Nutanix, ZipZapPlay, Mertado, Hootsuite and CarWoo. Prior to venture capital, Bipul was with Banc of America Technology Investment Banking Group where he worked on M&A and equity financing transactions. Prior to banking, Bipul was Director of database and middleware products with Oracle Corporation where he worked with customers, brought innovative solutions to market, and managed teams. Bipul also held sales and engineering positions at American Megatrends and IBM. Bipul received his B.Tech. (Honors) in Electrical Engineering from Indian Institute of Technology, Kharagpur and holds an MBA from The Wharton School where he was a Palmer Scholar. Bipul also holds several patents in distributed computing.

Cynthia B. Padnos, Founding Managing Director, Illuminate Ventures (www.illuminate.com)
Cindy Padnos is the founding Managing Director of Illuminate Ventures, focusing primarily on SaaS application and cloud computing, big data/real-time analytics, technology-enabled services and mobile communications investments. Cindy currently serves as a director of privately held portfolio companies BrightEdge, CalmSea, Wild Pockets and Xactly Corporation. Prior to founding Illuminate, Cindy built a track record of success as a Director of Outlook Ventures where she was one of three investment professionals responsible for committing the firm’s $140M fund. Immediately before joining Outlook, Cindy’s long-standing relationships within the VC ecosystem allowed her to “apprentice” in the industry as a venture consultant, working with several top-tier venture capital firms and their portfolios. Before entering the venture capital community Cindy gained almost 20 years of operational experience culminating in her role as founder and CEO of Vivant, an innovative SaaS company, where she successfully led this venture-backed company to its acquisition (EVLV). Prior positions include roles as President and CEO of Acumen (M&A), founding vice president of marketing at Scopus Technology (IPO) and management positions at IDE, Ingres and AT&T. Earlier in her career Cindy also served as a management consultant with Arthur D. Little and Booz, Allen & Hamilton. Cindy earned her undergraduate degree, magna cum laude, at the University of Michigan and her MBA/MSIA with honors from Carnegie Mellon University’s Tepper School of Business. She serves on the Board of Advisors for the Tepper School, Project Olympus and for Astia. Cindy is a member of SpringBoardEnterprises, FWE&E, Women 2.0 and is active in a number of other organizations that support entrepreneurship.

Konstantin Guericke, Co-founder and Vice President of Marketing, LinkedIn (www.linkedin.com)
Konstantin co-founded LinkedIn, where he presently serves as an advisor, and led the company’s marketing activities from launch to six million members and profitability in 2006. Before that, he served as VP of Marketing at Presenter, where he led product marketing, public relations and corporate marketing. Prior to Presenter, Konstantin was responsible for the initial public launch of social software pioneer Blaxxun as VP Sales & Marketing. Other executive roles included EVP at Caligari and Project Director with P&L responsibility for a $10 million product unit of publicly-traded Micrografx. At Beresford Partners, Konstantin helped the CEOs of over two dozen high-tech startups develop their positioning and marketing strategy. He graduated with distinction from Stanford University with a B.S. and B.S. in Engineering.

Dana H. Shultz, Attorney at Law (danashultz.com/blog)
Dana Shultz is a business-savvy attorney with in-depth knowledge of law, business and technology. He provides the essential legal services that startup and early-stage companies typically need, including entity selection and formation; preparing and negotiating financing documents and contracts for other types of transactions; preparing website terms of service; and much more. Before starting his own law practice, Dana provided in-house legal services at companies ranging in size from pre-IPO to multinational. His positions included Vice President and Legal Counsel at VISA, General Counsel at Baron Data Systems, and Senior Staff Attorney at Lexis-Nexis. Dana is the founder of the Bay Area Business Attorneys Network (BABAN), a network of solo and small-firm business attorneys in the San Francisco Bay Area. He is a founding member of US Launch Advisors, a network of highly skilled, solo and small-firm business professionals in the San Francisco Bay Area who help foreign companies establish themselves in the US. Dana received an undergraduate degree with honors in Communication Sciences from the University of Michigan and a law degree from Boalt Hall School of Law (University of California at Berkeley). He is a member of the State Bar of California and ITechLaw and has been honored repeatedly by Who’s Who in American Law.

This event is co-sponsored by Claremont Creek Ventures, www.claremontvc.com.

Official Website: http://www.svase.org/events/east-bay-series-leveraging-social-media-platforms