SVAMA Workshop: Using Interaction Bridges as Brand Differentiator June 20, 2007

SVAMA Workshop- Using Interaction Bridges as Brand Differentiator
Recent research reports that lack of follow-up is the #1 issue that annoys customers - and that brand promises are trusted by less than 1 out of 5 customers. Through an easy-to-learn method called Interaction BridgesTM you can productively increase cooperation and satisfaction for all involved. Interaction Bridges is a strategic tool for keeping customer promises, providing a unique differentiator for your organization.

Stay Informed! Join us in this interactive workshop, and learn to:
* Read others' cues for the 3 points of commonality you can build upon.
* Bridge gaps between styles by appropriately adapting your communications.
* Avoid the "Be Like Me" syndrome, to propel your personal influence.
* Recognize and honor the cues and natural tendencies of Behind-the-ScenesTM, In-ChargeTM, Chart-the-CourseTM, and Get-Things-GoingTM styles of interaction.

Price: Early-bird Pricing by 6-13-07
$45 Member, $75 Non-member, $30 Student, $60 Partner.
Register early, prices increase after the 13th.

Speaker Bio
Lynn Hunsaker develops customer retention strategies and processes as founder of ClearAction and team leader of Marketing Operations Partners' suite of Customer Profitability services. She has 20 years experience in product management, alliances, market research, marcom, customer satisfaction improvement, metrics, quality tools, recognition and executive incentive programs, process improvement, and change management. She is an AMA Professional Certified Marketer, ASQ Certified Quality Manager, and Qualified MBTI Practitioner. Lynn teaches courses at UC Berkeley Extension, SJSU and Mission College. She earned psychology and marketing degrees at BYU and an MBA at Vanderbilt University. For 10 years Lynn participated on the SVAMA Board of Directors, including 2 years as President, when SVAMA won a Chapter Excellence Award.

Official Website: http://www.svama.net/events/20070620ws.html