SVAMA Workshop: Targeted Search Engine Marketing September 17, 2008

September 2008 Workshop: Targeted Search Engine Marketing.
Most paid search campaigns are designed to run for an indefinite period of time. Event driven campaigns are short-term and tied to particular occasions or occurrences, whether planned or reactionary.

This might involve a weekend special on golf clubs, a multi-channel product launch around the NBA playoffs, the promotion of a political campaign, or even a major news story. The campaigns might run for a few weeks or just a few hours.

Join us to learn how to create and optimize these high-impact, transitory campaigns. Hear a discussion of the various forms event driven paid search campaigns can take, and how to use them to greatly improve your paid search ROI.

Speaker(s): Brian Combs, Senior Vice President and Chief Futurist, Apogee Search

Bio: Brian Combs, Founder, SVP and Chief Futurist, Apogee Search
As an online marketing expert and Internet pioneer, Brian specializes in bringing measurability to marketing. Prior to founding Apogee Search, Brian was Director of Marketing and Business Development for Journyx, the leading provider of web-based time and expense management solutions. At Journyx, he oversaw all marketing and strategic partnership activities.

When: September 17th, 2008 6:00pm - 8:00pm
Where: University of Phoenix
3590 North First Street San Jose, California 95112

Cost: $25 Member, $75 Non-member, $25 Student, $60 Partner

$25 Member, $75 Non-member, $25 Student, $60 Partner.

Official Website: http://www.svama.org