SVAMA Morning Forum Web Strategy, Cracking Open the “Black Box” of Search Engine Optimization October 16, 2008

SVAMA Presents: The Web Strategy Morning Forum SEO: Cracking Open the “Black Box” of Search Engine Optimization

Do you want your website to rank highly in search results so that consumers click your listing and visit your site? Of course! Beyond paying for placement, how exactly do you make sure that happens? In this session we will crack open the so-called “black box” of organic search, focusing on how search engines work and tactics to make your site more search-friendly - which equals more traffic!

Bio: Andrea Connelly is the SEO Manager for TurboTax where she is responsible for organic search traffic and revenue. Under her leadership, TurboTax organic traffic increased 54% and revenue increased 52% in 2008. Andrea has over 7 years of experience in SEO and SEM for technology companies such as RIM (makers of BlackBerry), Streamload, and Macromedia (now Adobe). When she isn’t glued to her favorite search engine, she spends her time rock climbing, hiking, road biking, camping, reading and traveling.

Intuit, 2535 Garcia Avenue, Mountain View, CA Bldg. 1

Official Website: http://www.svama.org/morning_forums.html