SVAMA: Lead Generation Myths and Legends March 9, 2005

Silicon Valley American Marketing Association (SVAMA) presents:

SVAMA: Lead Generation Myths and Legends

Wed, Mar 9, 6:00pm-8:30pm, Santa Clara

MORE INFO: http://www.svama.org/events/20050309.asp

SVAMA Monthly Program:

Confusion abounds about lead generation programs within most organizations. Who owns them – sales or marketing? What (and who) defines a successful program and is responsible for measurement and tracking? How is lead generation different than marketing? It’s no wonder that successful lead generation programs fall into the category of "urban myths" for many marketers.

On March 9 join us for an enlightening evening with lead generation experts from Visa, Google and INBOX Marketing Inc., companies who are legends in their own rights.

You will learn:
* Truths and myths in lead generation programs
* How to develop lead programs that actually generate leads
* How to avoid the most common mistakes
* The formulas for success
* How to measure the results of your program
* Keys to success in a changing marketing climate

To register: http://www.acteva.com/booking.cfm?bevaid=79691

SPEAKERS:
Laura Kelly, Marketing Consultant, Visa Corporation
Barry Stamos, VP Business Development, Inbox Marketing Inc.
John Topping, Head of B2B Technology, Google Inc.

MODERATOR:
Leslie Sutherland, President & CEO, Sutherland Corporation

DATE & TIME:
Wednesday, March 9
6:00pm-8:30pm

LOCATION:
Network Meeting Center at Techmart, Santa Clara
5201 Great America Parkway
Santa Clara, CA, 95054
http://www.networkmeetingcenter.com/locat.html

COST & REGISTRATION:
$15 to $50, save by registering before March 2.
http://www.acteva.com/booking.cfm?bevaid=79691

MORE INFO:
Website: http://www.svama.org/events/20050309.asp
Email: info@svama.org
Phone: 866-206-9067 x3004

About Silicon Valley American Marketing Association (SVAMA):
The Silicon Valley American Marketing Association (SVAMA) is the Source for Silicon Valley marketers, delivering career development, education and networking opportunities to advance marketing excellence in the local business community. www.svama.org