Sustainability as a Strategy w/ Benziger Winery February 15, 2007

Join Chris Benziger, Managing Partner, Benziger Family Winery & John Garn, Principal, ViewCraft as they answer the questions of how can "greening" a company be good for the bottom line and what sustainable practices have to do with brand identity and market penetration.

WHAT YOU WILL LEARN, DO AND TAKE AWAY FROM THIS TIMELY SESSION: How to use visual contexts to enhance understandings: How sustainability can be integrated throughout a company; How a company can leverage "two shades of green".

$25 for members, students & affiliates, $35 for non-members, $40 at door.

Official Website: http://www.strategyplus.org