Sustainability: A Values-Based Approach to Business May 7, 2009

In conversation with Reem Rahim, CMO & Co-Founder of Numi Organic Tea and Ari Derfel, CEO & Co-Founder of Back to Earth Organic Catering, Inc.

There are a number of perspectives that an organization could choose to orient its strategic thinking. For some time, we have seen companies integrate values into their core operations, for example how they talk about what they do, in efforts to describe their culture, etc. At this pivotal point, we are experiencing a major shift in the way values drive business strategies and operational choices. Companies that have embraced sustainability are expanding their view of community impact from purely job creation and profits to including environmental and social benefits. All over the planet, individuals and organizations are choosing to make a change and make choices based on what is good for their communities. Green, organic, local, and sustainable are concepts that are transforming how we live and how many companies are conducting their businesses. This is an opportunity to hear first hand how two successful company founders took a sustainable stand that continues to inform each and every aspect of their business strategy.

Please join us for an in-depth conversation with two successful entrepreneurs, Reem Rahim, CMO and Co-Founder of Numi Organic Tea and Ari Derfel, Co-Founder of Back to Earth Organic Catering, Inc. Both are succeeding in using sustainability as the core of their business strategy and practices. Reem and Ari are respected leaders in the organic food industry. Their personal passion for sustainability has been transformed into viable business models that are based on the belief that we do not have to sacrifice profits for environment and social benefit. Instead, this values revolution is creating a world that inspires greater, cleaner, more impactful productivity and brings deeper meaning to life.

$25 members, students, affiliates, $35 all others, At the Door $35 members, students, affiliates, $45 all others.

Official Website: http://www.strategyplus.org/chapters/NorthernCalifornia.php