Strategies for Making Social Media Matter July 21, 2011

This event is sponsored by Technology Association of Georgia (TAG) Marketing Society in conjunction with the TAG Social Business Society.

In Strategies for Making Social Media Matter, social media and marketing experts will explore how companies can maximize the impact of their social engagement efforts. Join us for a lively interactive discussion about ways to better engage customers, prospects and key influencers. We will discuss:
- Where does social media make a difference and where does it fall short?
- How can you get greater clarity in your social engagement strategy?
- Do tools and channels get in the way of reaching your destination?
- How can you transform ad hoc efforts into a purposeful program with a clear vision?
Featured Speakers:
Steve Chalk - Midmarket Social Media Manager, IBM

Dave Williams – CEO &Co-Founder, BLINQ Media

Shana Keith - PR Director, Cbeyond

Moderator: Dan Greenfield – President, Listen Interactive

Event Partners:
American Marketing Society (AMA) Atlanta
Business Marketing Society (BMA) Atlanta Chapter
Atlanta Interactive Marketing Society (AiMA)