Take your marketing skills to the next level by thinking more strategically. Designed for marketers with some experience, this course will equip you with practical take-home tools to develop stand-out brand goals, write powerful marketing plans and measure your performance. Learn how to get the most from your research and communication spend, understand the importance of financials and update yourself on the latest trends in branding and metrics.
Official Website: http://www.cce.usyd.edu.au/course/smkp
Added by ccesydney on January 6, 2011