Storytelling: Your Most Powerful Communications Tool (Improve the ways you attract donors, recruit staff, and maintain a strong organizational culture) May 24, 2007

Thursday, May 24, 2007 - 11:00 am - 12:00 pm (Pacific Time)

In "Storytelling: Your Most Powerful Communications Tool", Andy Goodman will explain why he believes storytelling can improve the ways you attract clients (or donors), recruit staff, and maintain a strong organizational culture.

Since humans first began talking to each other, telling stories has been our most effective way to capture attention, engage an audience, and motivate them to act. In today’s information-saturated environment, however, it has become even harder to communicate both internally and externally. Modern technology has given us shiny new tools to help us communicate—from BlackBerrys to podcasts to iPhones—but in our fervor to remain current (and appear "professional") we often ignore our natural inclination to tell a good story.

Speaker Bio
A communication consultant, author and trainer based in Los Angeles, Andy Goodman (www.agoodmanonline.com) specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a nationally-recognized public speaker, Andy regularly delivers presentations including, "The Four Connecting Points", "Storytelling as Best Practice", "Why Bad Ads Happen to Good Causes", and "Dramatically Better Meetings". He publishes a monthly newsletter, free-range thinking that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was recently selected by Al Gore to train 1,000 volunteers who will deliver presentations on global warming around the U.S. in 2007.

Official Website: http://www.regonline.com/Checkin.asp?EventId=127852