Startup SIG: Jeff Lawson, Co-Founder & CEO, Twilio July 20, 2009

Please join us at the SDForum Startup SIG Monday, July 20, to hear serial entrepreneur Jeff Lawson, Co-founder & CEO of Twilio!

Twilio is a startup based in San Francisco providing a cloud telephony API for developers to build voice applications, and is about 18 months old. Twilio makes it easy for web developers to incorporate voice into their applications. http://www.twilio.com

We'll ask Jeff to talk about:

* What Twilio is and how entrepreneurs can use it
* What Twilio's learned about basing a company on Amazon's services, ie, should other entrepreneurs do it?
* What Twilio's learned about building and marketing an API company, vs a direct-to-end-user company
+ What different markets they target and how
+ What type of effort they have on education or support, including staffing, programs, alliances
* How they decided on this product offering, ie, the strategic thinking process
* How they're thinking about acquisition - are they positioning themselves for it, ignoring it, etc.
* What he's learned from his previous startups, whether he can apply that learning to Twilio or not
* General info on starting and growing Twilio, including how they got funding and a mention in TechCrunch:
http://www.techcrunch.com/2009/03/02/twilio-closes-funding-round-lands-major-customers-for-its-telephony-api/

The Startup SIG is graciously sponsored by Orrick, SAP Labs LLC and Hewlett-Packard.

$15 at the door for non-SDForum members, SDForum members no charge.

Official Website: http://www.sdforum.org/index.cfm?fuseaction=Calendar.eventDetail&eventID=13501