Startup Junkie Underground - Outcome-based Marketing: New Rules for Marketing on the Web November 28, 2011

Companies have wanted positive results from their marketing campaigns from the beginning, but somehow metrics and milestones have been left out of the marketing equation. Companies seem to be focusing more on activities than outcomes. Because Outcome-based Marketing is results oriented, it answers these questions: Are we making the necessary progress in the campaign? Did we convert more of the visitor traffic this month? Did our cost-per-conversion go down?

Outcome-based Marketing components include: Inputs, Activities, Masses, Opportunities, Targets and Indicators. The inputs have to be compelling. The activities have to be well orchestrated. The masses have to be of good quality, and the leads have to be bonafide. The targets have to be made up from achievable, measurable numbers, and the indicators closely watched, and measured.

EVENT: Startup Junkie Underground
DATE: November 28, 2011 - Monday
TIME: 6:30pm-9:00pm
WEBSITE: http://www.davinciinstitute.com/events/566/startup-junkie-underground--monday-november-28-2011

LOCATION: DaVinci Institute, 511 E. South Boulder Road Louisville, CO 80027

COST: $20, Members: Free, SuperMembers: Free

PHONE: 303-666-4133

TOPIC: Outcome-based Marketing: New Rules for Marketing on the Web
SPEAKER: John D. Leavy, Founder of InPlainSite

Official Website: http://www.davinciinstitute.com/events/566/startup-junkie-underground--monday-november-28-2011