Start-Ups/VCs SIG 'Win More Market Share: Seven Steps to Positioning' July 10, 2006

http://www.ebig.org/sig/sig.aspx?SIGid=23&EventID=770&old=

If you're an entrepreneur creating a new category of IT solution, creating a leadership position can elude even the most well-funded technology startup. The valuations of market category leaders are 10X of their competitors. But how do they do it?

Our speaker will describe a 7-step approach to company positioning that has proven to drive leadership positions and serve as a catalyst for growing revenues and changing buying criteria. The discussion will include lessons learned from positioning over 150 technology companies including case studies on companies such as Hyperion, WebEx, SAP, Taleo and Oracle, showing how they created category leadership through strong positioning. In this session, you'll learn:

- What is "positioning" and why entrepreneurs should care
- How positioning helps in your fundraising process
- The seven steps to create your own company positioning
- How effective positioning will help you increase market share.

Speaker: Bob Wright is founder and principal of Marketing Arts, Inc. Bob has over 20 years of experience in the enterprise software business and has been at the vanguard of innovative Launch and Positioning methods for the industry. Bob helps unblock critical marketing strategy problems and specializes in the creation of break-away positioning and launch strategies. Through his real-world experience at ASK and senior marketing roles in product marketing, services marketing and corporate marketing, Bob developed an innovative Launch and Positioning methodology for helping companies build strong competitive positions and industry changing impacts on the market. Bob has worked with many industry leading companies in creating highly differentiated new positions and market categories.

Free for members, $10 pre-registration, $20 at the door.

Official Website: http://www.ebig.org/sig/sig.aspx?SIGid=23&EventID=770&old=