Starbucks & You: Understanding the Experience Economy (free Brown Bag Lunch series) October 9, 2009

The economy is rapidly shifting.  It is no longer enough to have a fine product and good service.  Customers and employees are making choices based on preferred experiences … from coffee to financial services.  Don’t get left behind.  Everyone needs to understand how to compete in the Experience Economy.

Discussion led by Kathy Macdonald, President, The Macdonald Group. Kathleen is one of only a handful of experts certified on this topic.

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