Stand Out from the Crowd: “Personal Brand Guru” Bill Arruda Shows You How June 13, 2007

Produced by the Boston Chapter of the American Marketing Association

A Special Keynote Session presented by Bill Arruda, Principal, Reach Communications, and Co-author of the new book Career Distinction: Standing Out by Building Your Brand

Globalization, mergers and acquisitions, breakneck advances in technology: they’re shaking the business and cultural landscape at its core, transforming it into an ultra-competitive and unforgiving frontier. Ignoring or resisting these seismic changes risks your company’s hard-fought reputation – and your own well-earned, one-of-a-kind personal brand.

“Today, if you don’t exist in Google, you don’t exist,” said author, entrepreneur, and consultant Bill Arruda last month on the New England Cable News show Wired with Jim Braude. Arruda understands how emerging online platforms, from YouTube and ZoomInfo to wikis and blogs, offer exciting opportunities to market yourself, while also posing real threats to your reputation.

In the twinkling of your mind’s eye, under the watchful eyes of peers and customers, you can make or break your career – depending on how well you know and manage yourself. In this special keynote, Arruda shows you how to navigate these raging seas and mine the vast resources you already possess.

With over 20 years experience as a brand strategist, speaker, and trusted advisor, Arruda has helped Fortune 500 companies and individuals tap into their inimitable, innate strengths to exceed their goals and communicate with confidence and authenticity. Whether you are searching for a new job, seeking to expand your sphere of influence, or looking to ignite your passion and relationships, Arruda’s practical, invigorating and fun approach will inspire you.

Registration begins at 11:30 a.m. The presentation starts at 11:45. Lunch will be served.

Price: $35 for members; $60 for non-members
Register early - seating is limited!
This event will be posted shortly to the AMA website (www.amaboston.org). Please visit the site to register. We hope to see you there!
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Also, join us for the Boston Marketing Club networking event on June 27, 2007.

Official Website: http://amaboston.org