Sprout SF Social Media Summit June 30, 2009

Join Sprout for an exclusive half-day social media summit. We'll bring together social media thought leaders from top agencies, brands and social networks to discuss the latest trends in social media. The social media advertising business is evolving before our eyes. Take a few hours to catch up on what's new.

* Hear from brands who successfully reached their audiences across the social graphs.
* Get the latest platform news directly from Facebook and MySpace.
* See case studies from Schematic, NAMCO BANDAI Games America, and more.
* Learn how to effectively measure social media campaigns and get some best practices to add to your arsenal.

Who should attend? Brand managers, creative directors, producers and media planners.

What does the future hold for quick-to-market, social engagement advertising solutions? Find out at the Sprout Social Media Summit hosted at the MySpace offices on Tuesday, June 30th, 2009.

Speakers will include:

MySpace:
Jason Oberfest, SVP, Biz Dev and GM of Platform. Jason will share new MySpace features that your brand can leverage as well as share a recent advertising case study.

Google:
Nick Mihailovski, Analytics Analyst. Why analytics are important. How to measure success and show accountability.

Facebook: tba

Schematic:
Kaz Brecher will present and share the concept and launch behind their live campaign, Rock the Space @ http://www.myspace.com/toyotamusic

Rubicon Consulting:
Bruce La Fetra will present The LOVE Model. The traditional Awareness / Consideration / Purchase buying funnel is well understood and widely used as a model for driving customers to purchase. In the world of social media, the A/C/P model doesn’t work well. Today, marketers must be concerned with creating and sustaining on-going relationships with potential, existing, and past customers. A multi-phase, relationship-oriented model is needed to help companies understand and model the relationships that are critical today.

Sprout:
Carnet Williams, CEO Sprout, will present a case study on NAMCO BANDAI Games America Afro Yourself campaign, http://mix.sproutmixer.com/mix/6QBPQNT2AMtPhzOR

To attend the free event you MUST RSVP here:
http://sproutinc.com/contact/sf-social-media-summit/

Official Website: http://www.facebook.com/events.php?ref=sb#/event.php?eid=113292019257