Led by the word-lover and thesaurus addict, Mandy Graessle and CultureMap Listings Editor and arts/food writer Joel Luks, this workshop will cover the difference between the writing style one should use in a press release meant for the media and the type of writing style one should use in promotional material (on social networking sites, marketing/advertising material, e-newsletters and websites). Learn why it matters that you tailor your writing based on your audience and pick up some tips on how to develop your writing skills for both purposes.
Official Website: http://www.spacetaker.org/culture_guide/event/arc-workshop-speaka-my-language-press-release-vs-promotional-writing-styles
Added by Fresh Arts on March 23, 2012