Southeastern New England Chapter of the American Marketing Association December 2, 2008

Molecular’s Senior Consultant, Engineering, Yuval Zukerman to present, “Riding the Social Media Wave: Leveraging Social Networks and Web 2.0 Tools to Connect with Customers on Their Terms.”

Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.

Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.

Attendees will learn:
• What social media means?
• How to leverage social media as a component of brand image and recognition?
• Where social networks fit in, their demographic aspects and which networks they are connecting on?
• The different types and specializations of social media tools.
• How the international angel plays a role?
• What lies ahead for social networks?

About Yuval Zukerman
Yuval Zukerman brings to Molecular over eight years experience in developing innovative technology solutions. He has a broad knowledge base which not only includes Web engineering but also how to best use today’s latest technologies and solutions to best achieve business and marketing goals. Yuval has utilized this unique skill set to provide solutions for world renowned clients including Coca Cola, PC Connection, media giant Belo and Rentokil Initial, which is one of the world’s largest business services companies. Currently, Yuval is leveraging his Web 2.0 expertise to help client Sprite develop a next-generation web experience for its US site. While servicing client PC Connection, Yuval worked on incorporating dynamic interaction while accommodating the client’s requirement to meet accessibility standards. Also, Yuval took a leading engineering role in helping to create a site redesign for client Belo. On this project he, developed XML/XSLT based system for menu and navigation management, as well as created XHTML and JavaScript templates for usage and repurposing across 22 company sites.

Official Website: http://www.amasne.org/professional/index.php/events.php