Southeastern Mediators' Summit Keynote Address December 1, 2008

"The Sustainable ADR Career: What Mediators Can Learn From Hybrid Cars"

A sustainable mediation career is one that replenishes itself and has the capacity to thrive over the long run. Building a sustainable mediation career means bundling your skills in a way that your market understands and wants, creating opportunities for business, and putting mediator know-how to work in your marketing. It also means reducing or eliminating those activities that don't contribute to healthy practice-building. In her keynote address, Dr. Tammy Lenski will offer time-tested ideas for creating just such a sustainable career and how to avoid the career-starving activities that have become part of the daily norm for many in the mediation world.

Official Website: http://icm.lipscomb.edu/page.asp?SID=168&Page=6077