South Beach Diet Beach in a Box Tour January 17, 2007

MOBILE BEACHSIDE CAFÉ ROLLS INTO CHICAGO TO KICK-OFF WEIGHT LOSS SEASONWITH SOUTH BEACH DIET® FOODS FROM KRAFT

Celebrity Trainer Ramona Braganza reveals her diet and fitness secrets to Chicago Residents

WHAT: To help Chicago residents maintain their New Year’s diet resolutions, Kraft is bringing the beach to those in need of a winter warm-up! The South Beach Diet® “Beach in a Box Café” from Kraft will brave snow, sleet and rain to brighten diet season and deliver delicious and nutritious foods and fitness tips fitting the principles of the best-selling diet.

This 35-foot long warm, sunny beachside café is encased by floor-to-ceiling Plexiglas windows and includes a luscious white-sand beach, complete with palm trees, shade umbrellas and a beachside snack bar, serving tasty South Beach Diet® foods from Kraft. For 3 days, the beach will visit various locations around Chicago, helping to keep New Year’s resolutions alive…and fun!

WHY: Many Americans have resolved to get in shape and lose weight for the New Year. To help make New Year’s resolutions fun and achievable, celebrity fitness trainer Ramona Braganza – who’s trained Hollywood celebrities including Jessica Alba, Halle Berry and Jessica Biel – will make special appearances at all 5 Chicago locations and demonstrate functional fitness, which includes core and cardio exercises, based on the principles of The South Beach Diet fitness program. These exercises don’t require special equipment and can be done at home, outside or even in the office!

The South Beach Diet® is a weight-loss plan that promotes the right carbs and encourages people to eat a variety of foods, such as lean sources of protein, whole grains, fruits and vegetables, reduced fat cheeses and dairy products and right fats like olive and canola oil.

Visitors to the South Beach Diet® “Beach in a Box Café” from Kraft can enjoy the blissful beach atmosphere under a shade umbrella and sample tasty South Beach Diet® foods from Kraft, including Microwaveable Pizza and Sandwich Wraps.

WHERE: Warm up at the beach at the following locations:

1/16/07
Union Station
8:00am – 1:00pm
(444 W. Jackson Boulevard)

1/17/07
Pioneer Court
8:00am – 1:00pm
(401 N. Michigan Avenue, out the Tribune Tower)
1/18/07
Pioneer Court
8:00am – 1:00pm
(401 N. Michigan Avenue, outside of Tribune Tower)

While the “Beach in a Box Café” has a few stops planned, we’d love to bring the beach right to you. Let us know if you’d be interested in a special segment with the beach.

CONTACT:
Tiasha Stevenson
tstevenson@webershandwick.com
312-988-2452 – Office
Visit www.southbeachdiet.comkraft for more “Beach in a Box Café” details and for a downloadable brochure of sample exercises. The entire fitness program is on www.southbeachdiet.com.

Official Website: http://www.southbeachdiet.com/kraft