As officially announced, fibre2fashion.com which is a renowned name amongst the online B2B marketplaces will be organizing a virtual trade show, Soft-Tex ’08. Soft-Tex ‘08 will be online for one full month starting from 1st march ’08 ending on 31st day of the month. The trade show aims at fueling the software industry’s drive towards providing advanced solutions for smooth progress of the wide-spread Textile-Garments-Fashion-Retail segment (which is what the “.com” caters to). Fibre2fashion, where they offer a horde of services to answer the varied demands of the Textile-Garments value chain, also accommodates software solutions as one of the mainstream channels.
Soft-Tex ‘08, which is expected to receive quite a substantial visitation of over 1 million prospective customers from across 190 countries, will provide an effective medium for the software solution providers willing to spread their wings wider within the global Textile-Garments industry. The show is indeed, an occasion not to be missed by software companies for effective online branding and promotion of their industry-specific solutions. Soft-Tex ’08 arranges to make it all worthwhile for the exhibitors through an extended variety of facilities like EDMs, press releases and newsletter campaigns etc.
With the comprehension, “Trade shows are about indirect marketing by way of branding”, pretty decent response is anticipated from a range of exhibitors like solution providers for ERP, POS, RFID, SCM, CRM, CAD/CAM, PLM as well as Business Intelligence Tools, Dyeing & Printing, Import Export Management, Inventory Control, Production Planning, and Warehouse Management etc. Whilst fibre2fashion’s global reach and popularity is the driving force to entertain the ambitions of the exhibiting companies, Soft-Tex ’08 offers those helpful tools and effective features to the exhibitors in aid of attracting the massive audience to their specific booths.
Signals indicate that Soft-Tex ’08 will be a grand success because of software solution providers and Garment-Apparel companies coming-together for mutual interests. All that said, Soft-Tex ‘08 promises to be one of fibre2fashion’s continued endeavors in the direction of its enduring commitment towards innovation and service offerings; this time, providing a playfield for exhibitors to promote their solutions to a much larger and prospective audience and for visitors to come over and explore lucrative opportunities.
Official Website: http://www.fibre2fashion.com/services/promotion/softtex/
Added by fibre2fashion on February 15, 2008
Rusty you seem to have a good knowledge on these fairs...well I too m in Sync with the fair and with you... it seems a fanatastic opportunity for software companies like us to showcase our products at bare minimum cost.....
Imagine No travel expenses, No Dining Fees, No Hotel Expenditure and i generate a larger momentum compared to the real thing....
Hope you visited the site.... they have got this update.... the fair is to commence from 15th March..... and wooh!!! for a period of 45 Days...
Thanks a dozens for this Platform...
Hey Sam / Rusty,
You are right. A boundary less promotion with virtually no expense, isn’t it great? I think this kind of Event help Exhibitor for getting more people across the glob.
Keep it up.
The concept is fantabulous!!Though seeping into the mind of people would take a little time but certainly the process would end before the lauch of the fair.
It's like getting business and business and business......sitting at one place and the only thing that you need to do is mail the requirements.
Get business across borders- visitors,exhibitors,sponsors and co-sponserors.
A Great Platform with a great concept!!!
rustyroyce
A wonderful concept to be initiated by fibre2fashion. It is amazing to see such creativity & the kind of educational platform Soft tex 2008 would provide to the targeted masses.
m in sync