SoFIE Interactive Awards Gala May 1, 2009

The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, has announced the finalists for its third South Florida Interactive Excellence (SoFIE) Awards, which encourage creative, innovative and measurable digital marketing programs and reward the South Florida digital community for their hard work.

The winner in each category, as well as a “Best of Show,” will be announced at the SoFIE Awards Gala held Friday, May 1, 2009 at 6:30 pm at Gulfstream Park’s Sport of Kings Room at 901 S. Federal Highway in Hallandale, FL. The award show’s title sponsor is DynaPep.com and seven additional sponsors have signed on to support this annual gala.

Twenty-one judges, from media, academia, agencies and corporations, selected three finalists for each award category. The finalists are:

•Most Effective Integrated/Cross Channel Marketing Campaign
Germville – A Sick Place to Live by The Factory Interactive
Kaplan University by BGT Partners
Levi’s Project Runway by Razorfish

•Most Effective Direct Response Campaign
ADT Security by Razorfish
eCollegeFinder by DMi Partners
Hotel De Soleil by LGD Communications

•Most Effective Online Brand Experience
Levi's Project Runway by Razorfish
Mozilla Firefox 3 by Nobox Marketing Group
Southeast Toyota Finance Web site by World Omni Financial Corp.

•Most Effective Email Marketing Campaign
ADT Security by BGT Partners
ME by Melia by LGD Communications
Pet Supermarket by Loop Consulting Group

•Most Effective Use of Emerging or Innovative Media
Coke - Burn Alter Ego by Sapient Interactive
Destructoid.com by MethodMedia
Community Podcasting by www.TenGoldenRules.com

•Most Effective Hospitality, Travel or Tourism Campaign/Site
Copa Airlines by Nobox Marketing Group
ME by Melia - LGD Communications
Southwest Airlines, Hallelujah Campaign by Razorfish

The event begins with registration and cocktails, followed by dinner, musical entertainment and the awards presentation hosted by Jason Alpert, Master of Ceremonies and Voice of Homestead-Miami Speedway. Unique to the SoFIE Awards, guests will see a fast-paced Flash presentation that showcases the finalists’ work and highlights the success metrics of each campaign. After the Gala, guests will enjoy a South Beach themed after party on the famed GulfStream horse race track sponsored by Tremor Media.

Sponsors of the SoFIE Awards include title sponsors DynaPep, Coco Fiesta, and Thirs-Tea. Tremor Media is the After Party sponsor with Razorfish, SilverPop, Vayan, and Datran Media, as Diamond Patrons.
The cost of this event is $75 for SFIMA members with paid membership and $249 for non-members, which includes two tickets and a one-year SFIMA membership. Special pricing for a full table is available for finalists. To register for this event, visit www.sofieawards.com or call 305.490.3627.

The South Florida Interactive Marketing Association, founded in 2002, is one of 12 Interactive Marketing Associations in the US. It is a non-profit forum dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes. The organization is the primary interactive marketing voice in South Florida. For more information, visit www.sfima.com.