Social Technologies Unlocked July 26, 2012

SPEAKERS:
Wendy Arnott, VP of Social Media, TD Bank Group
BJ Fogg, Founder, the Persuasive Technology Lab at Stanford University; Author, "Persuasive Technology"
Moderator: Michael Chui, Senior Fellow, McKinsey Global Institute

Some say social is dead; others say it's just beginning. According to a soon-to-be-published McKinsey Global Institute report, the value creation potential of social technologies within and across enterprises and the consumer landscape is largely untapped-with eye-popping possible gains. Where will it have the greatest economic value - enterprise or consumer? What is its potential for making knowledge workers more productive? What will it take to get there?

REGISTRATION/ Networking: 5:30PM | Buffet: 6:00 PM | Program: 7:00 PM

PRICE: Churchill Club Member $48 | Nonmember $73

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Official Website: http://transition.churchillclub.org/eventDetail.jsp?EVT_ID=956