Social Search - Silicon Valley WebGuild September 20, 2006

Social Search

Social Search is using the collective power of the community to find results and recommendations. Social search involves human judgement in the recommendation process. There are many types of social searches ranging from simple shared bookmarks or tagging of content with descriptive labels to a combination of human intelligence with computer algorithms.

One of the first and most popular social search services is Del.ici.ous which leverages the power of shared bookmarks. When users save a particular page as a bookmark or favorite, they're effectively voting for the page. This is similar to the idea behind Google's PageRank; however, the difference is users vote versus webmasters and Google.

This event will explore the power of recommendations based upon community versus alogrithms and the implications for search marketers.

The growth of user generated content and the challenge it presents to the major search engines - is the present search box too limiting?

The challenges and opportunities for content creators, publishers, and advertisers.

Speakers:
Kevin Rose, Founder & Chief Architect, Digg
Joshua Schachter, Founder, Del.icio.us
Garrett Camp, Chief Architect, StumbleUpon

Online registration for members $7 and non-members $15. On-site registration for members $10 and non-members $20.

Official Website: http://www.webguild.org