Social Media Victories: Real Businesses, Real Campaigns, Real Results September 25, 2009

The old way of doing things isn’t working anymore. Traditional advertising like newspapers, radio and TV are having a smaller impact every day ... yet they’re still extremely expensive! Look around. The new companies that are stealing market share from the old industry leaders are all using social media marketing to engage their communities.

This powerful one-of-a-kind program analyzes specific tactics used by actual companies in real life situations. Patrick presents successful case studies where organizations have leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness. For each platform, special attention will be paid to the tactics that contributed to the success.

Program Topics

Introduction – What is Social Media? Where’s the Opportunity?
Twitter – Participate in the Conversation
LinkedIn – Communicate with Precision
Facebook – Engage Your Community
YouTube – Leverage Rich Media
Conclusion – Demonstrate Your Expertise. Provide Value. Build Trust.

What People Say About Patrick’s Workshops

“Patrick delivered a HUGE amount of valuable content that has me inspired to finally embrace social media to grow my business! I previously felt so overwhelmed and unsure of how to manage it all, and Patrick has laid out a clear, accessible, integrated system to not only participate efficiently but extremely effectively as well!”
Beth Allen, www.advantage.freelife.com

About the Speaker

Patrick Schwerdtfeger is the author of Webify Your Business: Internet Marketing Secrets for the Self-Employed as well as Make Yourself Useful: Marketing in the 21st Century. His educational podcasts have been downloaded over 50,000 times and he has spoken at conferences around the world.

Patrick has been quoted in the Associated Press, Advertising Age, Naples Daily News (FL), The Bismark Tribune and The San Diego Union-Tribune, and been a featured guest on various radio stations including “Here and Now” on National Public Radio (NPR) and “Authors Unscripted.”

Official Website: http://www.bacnetwork.com