Social Media for Sales November 23, 2012

Social Media for Sales - From selling to connecting with the customer
Did you know there is a revolution going on that will change the face of sales forever? Its name is social media. All over the world customers are hanging up their phones in distaste. Cold calling and traditional sales methods no longer work. Savvy businesses have already realised that there is a new, more powerful method of selling and customer engagement in the shape of social media.
What's the course about
During this 3 hour taster session you will learn how to win new clients and retain existing clients through social media. We will tell you how to use social media to drive prospects to your web site and turn them into leads and ultimately into clients. We will show you how to use social media to extend the relationship with the customer into the online world on social networks like Linkedin and Twitter to develop the relationship so they will come back to you when they want to buy again.
You will learn about:
Use social media and the different social media tools to generate leads and improve your overall sales performance
Find your customers and prospects on social networks, online communities and discussion forums
Update your personal sales profile on all relevant social networks and start expanding your online connections
Find new sales opportunities by listening to online conversations from your clients, prospects and other relevant sales influencers
Start online conversations with clients and prospects through discussion groups, blogs, online events etc. Turning clients and prospects into friends
Start sharing content with your friends through Linkedin, Twitter, Blogging etc. Turning friends into leads
Use tools like Linkedin and Twitter to research decision making units in your customers and prospects
Connect with other sales colleagues to share client references and up to date sales collateral
Who should attend:
Anyone interested in learning how to leverage social media to grow their business whichever industry you are in. This class is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you.