Social Media Club Workshop Hawaii October 23, 2008

Social Media is coming to the Hawaiian Islands! In conjunction with the wonderful PodCamp Hawaii, Social Media Club is bringing a team of industry leaders to share their experience and insights while we all enjoy the wonderful aloha spirit. It's a unique opportunity to meet and learn from web 2.0 leaders in one of the world's top destinations.

Social Media is changing the way that companies of all sizes engage with the markets they serve - affecting public relations, marketing, customer support, product development, recruiting and almost all other aspects of their organizations.

In this one-day workshop designed specifically for businesses, non-profits and organizations just getting started with Social Media, you will learn:

* What is Social Media and how it is impacting brands, individual professionals and other organizations
* How to create your own media, and ultimately reduce your advertising budget
* What are authentic customer conversations, where can they take place and what is appropriate
* What social networks are best for different industries
* How can Social Media help you find new customers

Workshop Leaders:

* Roxanne Darling, co-owner of Bare Feet Studios, host of award-winning Beach Walks with Rox and Hawaii's new media expert
* Chris Heuer, the founder of Social Media Club and a digital marketing veteran with 14 years of experience online.
* Kristie Wells, a community evangelist, customer advocate and President of Social Media Club
* Beth Kanter, a leading blogger and consultant helping nonprofits learn to use social media for creating social change
* Other speaker(s) to be announced.

Workshop Agenda:
The specific schedule is still being finalized, but this draft is a good explanation of what we will be covering.

8am - Introductions + What is Social Media and why should we care? (cafe conversation)

845-930am - Conversations aren't Marketing. How companies can talk with their customers using Social Media. (Chris Heuer) see It's About Conversation, Not Marketing, Living in the Era of Conversation, Presentation on "Don't Just Join Conversations, Participate and Contribute"

930-950am - Break

950-1030am - Case Study Presentations (TBD)

1030-1050am - Interactive Discussion - making meaning from this (all)

1050-11am - Break

11-1145am - Telling your story through Audio and Video. How podcasting and video blogging can build your brand, improve SEO, and attract new customers. (Roxanne Darling)

1145am-1230pm - Lunch will be provided (hosted lunch conversation tables)

1230-115pm - Participating in your Community. How to leverage social networks, twitter and other Social Media tools to engage your customers where they are (Kristie Wells)

115-130pm - Break

130-3pm - Interactive Session - Getting Practical. What do we do with these tools and what should we do tomorrow. (Beth Kanter)

Location:

Hawaii Prince Hotel Waikiki
100 Holomoana Street
Honolulu, HI 96815

Register Now:

Register NowIt is time for you to find out why Social Media is important for your organization and decide what you are going to do about it. Register today, there are only 60 spots available.

Standard Registration Price $125.00
10% discount for SMC Professional Members

Official Website: http://smchawaiiworkshop.eventbrite.com/