Social Media Bootcamp - presented by Sterling Cross Communications. Basic Training March 25, 2009

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Social Media platforms are the fastest growing segments of the internet user population. New users of Facebook, MySpace, Bebo, Twitter, Linkedin, YouTube, Flickr, and so on, number in the millions daily. Besides the basic benefits of networking, there are a myriad of ways you can utilize and incorporate social media tools into your business to support and enhance such functions as communication, customer service, PR, Marketing, Sales, New business Development, research, education, Human Resources, recruiting, training, and more.

Boot Camp Basics will cover:

Introduction of Terms
Getting Started
Early Adaptors vs. Practical Marketing
Basic Training Initiation of Followers
Measurement & Tracking
Strategy Overviews
Guest Speakers - Robyn Flach, Partner from Excellenz, will speak to why a business owner must engage in social media, and Julio Ojeda-Zapata, author of Twitter Means Business: How Microblogging Can Help or Hurt Your Company, about his book and why companies are flocking to Twitter, and what they are doing once they get there.

From Facebook to LinkedIn to Twitter to Blogs, you'll have a much better understanding of how to make the world of social networks and interactive Web marketing benefit your business. You will leave this session with new information that benefits your business. There will be no soliciting at this event but bring business cards and be prepared to network with you peers.

Our presenters are Christopher Lower (co-owner) and Scott Baird (creative director), of Sterling Cross Communications. Chris and Scott have over 30 years of marketing, PR, and strategic consulting between them. Sterling Cross is the firm behind Social Media campaigns for over a dozen clients including moto-i, The Bailey Consulting Group, Augeo Benefits, Vision Remodeling, Baja-Sol, and several other clients, that do business in both the B2B & B2C space. Their approach to social marketing is how it can best be customized for each business, rather than fitting them into a packaged campaign.

You should attend this seminar if:

You have a web presence
Your business has been reviewed online
You have online sales of goods or services
You want to reach an ever increasing audience of web-savvy customers
You want to manage your reputation online
Increase Traffic, Customers, & Business

This will be a hands-on seminar. You are encouraged to bring your laptops as you will be able to start a Twitter account by the end of the session.

Sterling Cross Communications and their media partners: MN Business Magazine, MN Meetings & Events Magazine is pleased to extend this invitation to you. This is a unique opportunity to learn in a small-group setting about the new world of social networks and interactive Web-based marketing. This is truly cutting edge and vital for your company's thriving and surviving in the current marketplace.

Media Sponsors:
MinnesotaBusiness Magazine
Minnesota Meetings + Events Magazine

Continental breakfast will be provided


Organized by Sterling Cross Communications
Sterling Cross Communications is a Public Relations, Integrated Media, and Interactive Marketing Firm.
Our skill-sets include but are not limited to PR/Media relations, Web Design/Development, Print design, Social/Viral media, Audio/Video production, Content development (Copywriting and Photography), SEO/PPC, and Strategic marketing, but the real strength of our brand is our strategic integration. What this means is that by combining our knowledge base of separate media capabilities we can increase your overall reach exponentially in standard marketing channels as well as lesser known hard to target market segments.
Sterling Cross makes it possible for you to be found and be heard above the above the buzz of traditional media.

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Ticket Info:  

• Basic Training Early Bird Ticket, $85.00
• Basic Training Attendee, $100.00
• Both Basic & Advanced Sessions, $175.00
• Both Basic & Advanced Earlybird Tickets, $150.00

Official Website: http://socialmediacamp-upcoming.eventbrite.com