Social Media & PR - New York Training October 18, 2012

Overview:

An Introduction to Online PR and Social Media Marketing

One of our most popular one-day courses – you’ll be able to evaluate your current approach to social media, reputation management and online PR and plan and implement your ideal strategy. The workshop comprises a unique mixture of trainer led presentations, practical exercises, group and individual discussions.

You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, and increasing brand engagement.

What You Will Learn:

• Examples of good/bad use of social media & online PR

• Planning online PR and social media

• Objectives and metrics

• Research and mapping

• Tools, tactics, targets and teams

• Developing a strategy

• Online reputation management

Official Website: http://goo.gl/sOH1l