Social Media & Content Marketing with Lee Odden August 24, 2012

Lee Odden's new book, Optimize: How to Attract and Engage More Customers By Integrating SEO, Social media, and Content Marketing, gives readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. We're pleased to have Lee back on the SMBMSP stage to dive deeper into the connection between social media and content marketing.

Whatever your goals, marrying social media and content for a particular audience can produce a mutual win. Lee will share the value of guiding the integration of different social channels with a contact strategy, how social can shape the customer journey and act an influencer as part of an integrated campaign, and more.

He'll also take audience questions. Contact us with questions in advance or tweet them to @smbmsp using the hastag #smbmsp48.

Attendees will have the opportunity to buy Lee's book at this event. Of course, it's also available online.

Official Website: http://smbmsp48.eventbrite.com/