SoCal MRA Market Research Education Day July 12, 2008

The SoCal Chapter is excited to offer a full day seminar in which topics such as the principles of market research, kids research, segmentation and branding will be covered. Our featured speaker is Dr. Anthony Patino, Marketing Professor at LMU who will be addressing the Six Steps in the Market Research Process. We are fortunate to have an impressive roster of speakers and we are proud to offer continued educational services such as this.

$75 ($25 for Students with Valid ID)
Continental Breakfast, Boxed Lunch & Parking Included

SPEAKERS

Anthony Patino, PhD
Professor of Marketing
Loyola Marymount
“The Research Process –
Six Steps in Market Research”

Suzanne Martin
Director/ Client Development
Just Kid, Inc.
“Cracking the Millennial Code”

Christie Kawada, PhD
VP Strategic Marketing Science,
The Nielsen Company
“Segmentation 101”

Tom Neveril
Founder & President
Storybrand Consulting
“Learning Through a Case Study”

Cynthia R. Cohen, PhD
Founder & President
Verdict Success
“Jury Research – Research Design”

Registration Form Here: http://www.flickr.com/photos/mjlambie/2655495507/sizes/o/

Sessions will take place in Hilton100 at the Business School

Parking in Drollinger Lot – 2nd Entrance

Official Website: http://www.mra-net.org/chapters/socal/