Smirnoff Experience: U.R. The Night July 10, 2009

Dear,

It gives us great pleasure to invite you to Smirnoff Experience: U.R. The Night at the O2 Matter.

This July (10th), Smirnoff Experience™, the Global series of original nightlife events, is coming to London – arguably the most influential city for cutting edge nightlife in the world - to give people the chance to co-create their own event, Smirnoff: U.R. The Night at Matter. With a mission to keep good times fresh and original.

The event will see the Pet Shop Boys taking to the stage for an exclusive performance, fresh off the back of winning an Outstanding Acheivement award at the Brits earlier this year and releasing their new album Yes. With a back-catalogue of hits including West End Girls, It’s a Sin, Always on my Mind and Go West, it promises to be an unforgettable experience.

Performing alongside the Pet Shop Boys and bringing a touch of glamour to the event is space disco queen Little Boots with DJ support from dancefloor popsters Hot Chip, The Count & Sinden and cosmic Jedi Tom Middleton.

You will also be able to travel to & from the gig via our themed party boat, play hard & win hard at The Underground Rebel Bingo Club, swap clothes at Swaparama Razzmatazz, witness the world class beatboxer ThePetebox, find the Lost & Found interactive games, tag the digital graffiti wall, discover the Secret Room and change your look at the dress-up box and tattoo parlour.

If you think this all sounds destined to be a sell-out event, think again, as it will be creativity, rather than cash, that will earn people a place. Tickets can not be bought for this event and it is invite only.