SMEI November 20, 2008

Molecular’s Senior Consultant, Engineering, Yuval Zukerman to present, “Everything You Need to Know About Social Networks and How to Use Them To Connect

Social networks were born out of the idea to allow users to not only talk to each other but also to relate to each other. These relationships can then be use to meet friends of friends, and an entire network based on levels of separation. You may think that this is just a modern day “chat room” with no implications for your business, but that couldn’t be further from the truth. In today’s world of the volumizing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.

Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social networks. During this presentation he’ll delve into the types, categories, and characteristics of social networks, giving a wealth of examples. Who’s using this next generation online get-together. Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.

Attendees will learn:
• What are social networks.
• How to leverage social networks to build brand recognition and drive marketing success.
• Social networking users and which networks they are connecting on.
• The different types and specializations.
• How the international angel plays a role.
• What’s ahead for social networks.

About Yuval Zukerman
Yuval Zukerman brings to Molecular over eight years experience in developing innovative technology solutions. He has a broad knowledge base which not only includes Web engineering but also how to best use today’s latest technologies and solutions to best achieve business and marketing goals. Yuval has utilized this unique skill set to provide solutions for world renowned clients including Coca Cola, PC Connection, media giant Belo and Rentokil Initial, which is one of the world’s largest business services companies. Currently, Yuval is leveraging his Web 2.0 expertise to help client Sprite develop a next-generation web experience for its US site. While servicing client PC Connection, Yuval worked on incorporating dynamic interaction while accommodating the client’s requirement to meet accessibility standards. Also, Yuval took a leading engineering role in helping to create a site redesign for client Belo. On this project he, developed XML/XSLT based system for menu and navigation management, as well as created XHTML and JavaScript templates for usage and repurposing across 22 company sites.

Official Website: https://m360.smei.org/ViewEvent.aspx?id=4518&instance=0