SMC ATL September Event - “Social Analytics: Measuring the Relationship between Brands and Consumers” September 17, 2009

Join Social Media Club Atlanta for "Social Analytics: Measuring the Relationship between Brands and Consumers" -- part three of our three-part "Social Media Love Affair" Series.
If your organization has invested in social media, it is time to begin identifying the parameters for tracking, measuring and reporting the activity. In this discussion, we'll hear from panelists Mike Strutton of Vitrue, David Vanderpoel of North Highland Consulting, and Jim Snyder of Net-Net Analytics as they talk about social analytics and the latest approaches and tools for helping their clients measure social media initiatives.
Topics Include:
Establishing Goals/Objectives
Finding the Right Tools/Methods
Interpreting the Data into Meaningful Numbers
Future of Social Analytics

Check out Social Media Club Atlanta's Facebook Page for more information about the club.
Special thanks to RealPlayer SP for their sponsorship of this month's event. Launched in July 2009, RealPlayer SP is an application that allows you to download video from multiple web sources and then remix and replay it on the portable video player of your choice. Click here to download and check out the player.

PANELIST BIOS:
Jim Snyder - Web Analytics Specialist at Net-Net Analytics
Jim Snyder has over 12 years of experience in web analytics and content and online marketing positions at top sites including CNN.com, Weather.com, and research institutions Yale University and Georgia Tech. Jim has the unique combination of web analytics and content strategy along with hands-on experience in web software and database development.

Michael Strutton - VP of Product Management at Vitrue
Mike brings over 15 years of product development experience with a passion for innovation. He leads the concept and development of the Vitrue Social Media Index (SMI) tool and is a cornerstone of creating "proof of concept" illustrations for Vitrue's Fortune 1,000 client base. Prior to joining Vitrue, Mike spent over a decade at EarthLink leading cross-functional teams of engineers and business people to develop and continually improve cutting-edge applications and services.
David Vanderpoel - Principal at North Highland
David works in North Highland's Strategy and Marketing practice and leads their Social Media team. In his role, David has advised several of the world's biggest brands on social media strategy, mobile strategy, and precision marketing. While North Highland doesn't cite clients by name, much of David's recent work is in the public domain; including high-profile apps and pages in Facebook, extensive campaigns in Second Life and YouTube, and Emmy-nominated work with EepyBird.