Smart Consultants Have Profitable Products: Use 2011 to Create Yours January 28, 2011

If you’re still only selling your time, you’re making it too hard for your prospects to buy from you. Having products establishes your credibility, helps your prospects more fully grasp your expertise and makes your firm appear more substantial. Whether you know it or not, you have dozens—if not hundreds—of products in your tool kit. You just haven’t productized…yet. In this session, Jim Horan, creator of The One Page Business Plan(R), will share how he took a very simple idea and turned it into a global cottage industry with more than 500 consultant resellers.

Let Jim show you how to productize your consulting practice so that you can begin to move towards passive revenue and profits from your products. You’ll walk away with a One Page Product Development Plan based around your own unique business. Come to the January 2011 BACN meeting to

* Learn 5 reasons why selling products is easier and more profitable that just selling services.
* Identify at least three consulting services that can be converted to profitable products that clients will buy.
* Learn different pricing, distribution and marketing strategies for your consulting products.

About the Speaker

Jim Horan is an experienced Fortune 500 executive, small business expert, consultant, author and professional speaker. In the last sixteen years, through his seminars, groups, and one-to-one mentoring programs, he has helped tens of thousands of entrepreneurs, business owners and busy corporate executives achieve significant breakthroughs in their businesses. Find out more at www.onepagebusinessplan.com.