390 Hackensack Ave
Hackensack, New Jersey 07601

SKYLANDERS: SPYRO’S ADVENTURE ARRIVES AT THE SHOPS AT RIVERSIDE
BRINGING FAMILIES AN IMMERSIVE INTERACTIVE EXPERIENCE FOR THE SEASON’S HOTTEST NEW GAME AND TOY

WHAT: Activision Publishing, Inc., one of the world’s largest video game publishers and entertainment companies, invites Hackensack families and kids for an opportunity to experience the brand new boldly innovative adventure game Skylanders: Spyros Adventure. At the Shops at Riverside, shoppers will be treated to a limited time exclusive interactive encounter and immersion into the magical world of Skylands.
Come take a break from Holiday shopping to bring your toys to life on the “Portal of Power” and embark on an exciting adventure on a quest to save the Skylands. Above and beyond a traditional booth display at the Skylanders: Spyro’s Adventure area, shop-goers will have a unique opportunity to experience and play one of the year’s most anticipated games and toys, as well as engage in fun gameplay, have a chance to win exciting prizes and meet their favorite interaction characters from the game. The Skylanders: Spyro’s Adventure experience is not-to-be-missed!

WHEN: Wednesday, December 7 – Saturday, December 10, 2011


WHERE:
The Shops at Riverside
390 Hackensack Avenue
Hackensack, NJ 07601-6310
ACTIVITIES:
Life size Skyland characters
Graphically-rich still displays, lights and looping videos, thematic elements
Hand’s on gameplay
Photo booths
Promotional giveaways
Fun activities, games and more!

MEDIA OPPORUNITY:
• Attend with family and friends
• Live broadcast from the Skylanders: Spyro’s Adventure booth for one-of-a-kind visuals or unique back-drops
• Photos and visuals for reporting

CONTACT:
Brooks Butterfield
PMK*BNC
On Behalf of Activision
Office: 310-854-4800
Brooks.Butterfield@pmkbnc.com

Added by Ashley Demoff on December 6, 2011

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