Skylanders: Spyro’s Adventure Arrives At The Gurnee Mills Mall December 14, 2011

SKYLANDERS: SPYRO’S ADVENTURE ARRIVES AT THE GURNEE MILLS MALL
BRINGING FAMILIES AN IMMERSIVE INTERACTIVE EXPERIENCE FOR THE SEASON’S HOTTEST NEW GAME AND TOY

WHAT: Activision Publishing, Inc., one of the world’s largest video game publishers and entertainment companies, invites Gurnee families and kids for an opportunity to experience the brand new boldly innovative adventure game Skylanders: Spyros Adventure. At the Gurnee Mills Mall, shoppers will be treated to a limited time exclusive interactive encounter and immersion into the magical world of Skylands.
Come take a break from Holiday shopping to bring your toys to life on the “Portal of Power” and embark on an exciting adventure on a quest to save the Skylands. Above and beyond a traditional booth display at the Skylanders: Spyro’s Adventure area, mall-goers will have a unique opportunity to experience and play one of the year’s most anticipated games and toys, as well as engage in fun gameplay, have a chance to win exciting prizes and meet their favorite interaction characters from the game. The Skylanders: Spyro’s Adventure experience is not-to-be-missed!

WHEN: Wednesday, December 14, 2011 – Friday, December 23, 2011
WHERE:
Gurnee Mills Mall
6170 West Grand Avenue
Gurnee, IL 60031

ACTIVITIES:
Life size Skyland characters
Graphically-rich still displays, lights and looping videos, thematic elements
Hand’s on gameplay
Photobooths
Promotional giveaways
Fun activities, games and more!

MEDIA OPPORUNITY:
• Attend with family and friends
• Live broadcast from the Skylanders: Spyro’s Adventure booth for one-of-a-kind visuals or unique back-drops
• Photos and visuals for reporting

CONTACT:
Brooks Butterfield
PMK*BNC
On Behalf of Activision
Office: 310-854-4800
Brooks.Butterfield@pmkbnc.com