Skylanders: Spyro’s Adventure Arrives At The Arizona Mills Mall December 2, 2011

SKYLANDERS: SPYRO’S ADVENTURE ARRIVES AT THE ARIZONA MILLS MALL
BRINGING FAMILIES AN IMMERSIVE INTERACTIVE EXPERIENCE FOR THE SEASON’S HOTTEST NEW GAME AND TOY

WHAT: Activision Publishing, Inc., one of the world’s largest video game publishers and entertainment companies, invites Phoenix families and kids for an opportunity to experience the brand new boldly innovative adventure game Skylanders: Spyros Adventure. At the Arizona Mills Mall, shoppers will be treated to a limited time exclusive interactive encounter and immersion into the magical world of Skylands.
Come take a break from Holiday shopping to bring your toys to life on the “Portal of Power” and embark on an exciting adventure on a quest to save the Skylands. Above and beyond a traditional booth display at the Skylanders: Spyro’s Adventure area, mall-goers will have a unique opportunity to experience and play one of the year’s most anticipated games and toys, as well as engage in fun gameplay, have a chance to win exciting prizes and meet their favorite interactive characters from the game. The Skylanders: Spyro’s Adventure experience is not-to-be-missed!

WHEN: Friday, December 2 – Monday, December 5, 2011

WHERE: Arizona Mills Mall
5000 Arizona Mills Circle
Phoenix, AZ 85283


ACTIVITIES:
Life size Skyland characaters
Graphically-rich still displays, lights and looping videos, themeatic elements
Hand’s on gameplay
Photobooths
Promotional giveaways
Fun activities, games and more!

MEDIA OPPORUNITY:
• Attend with family and friends
• Live broadcast from the Skylanders: Spyro’s Adventure booth for one-of-a-kind visuals or unique back-drops
• Photos and visuals for reporting

CONTACT:
Brooks Butterfield
PMK*BNC
On Behalf of Activision
Office: 310-854-4861
Brooks.Butterfield@pmkbnc.com