Shockhoe Denim Open House October 11, 2012

Richmond, Va. (October 3, 2012) – Shockoe Denim, Richmond’s first store to offer handmade jeans for men and women, will open next week in Shockoe Bottom.

The store is the brainchild of entrepreneur Anthony Lupesco and will offer off-the-rack jeans in a variety of fits and styles. In addition to the ready-to-wear jeans, Shockoe Denim will also offer a custom option that will allow the customer to choose from a selection of denim cuts, threads and accessories, and then have the jeans fitted to their exact measurements and specifications.

Shockoe Denim provides a novelty shopping experience by creating an environment that resembles an art studio more than a traditional retail store, where clients can watch the product come to life – allowing them to be a part of the entire creative process.

“My dream is to create a community of enthusiasts of denim, art and the City of Richmond,” says Lupesco, president of Shockoe Denim. “And after six months of product development and production, I am so excited to be making Shockoe Denim a part of Richmond.”

The store’s hours will be Monday through Friday, 11a.m. – 7 p.m. and Saturday, noon – 7pm. The store will be closed on Sundays.