SFIMA Navigating Through Complexity: How to Achieve Success with Online Travel Marketing in Seven Easy Steps August 13, 2009

The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, will present its next monthly program featuring eMarketer CEO Geoff Ramsey entitled “Navigating Through Complexity: How to Achieve Success with Online Travel Marketing in Seven Easy Steps" on Thursday, August 13, 2009 from 6:30 to 9:30 pm at The Gulfstream Park’s Sport of Kings Ballroom at 901 S. Federal Highway in Hallandale.

The event includes networking before and after the program with some of South Florida’s top interactive marketing professionals. This event is free for SFIMA members with paid membership and $39 for non-members. To register for this event, visit www.sfima.com.

eMarketer founder and CEO Geoff Ramsey is a highly regarded speaker and one of the Internet's most exciting digital marketing visionaries. Ramsey has become a well-known expert and is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. His expertise in the field frequently gets him quoted by the business and trade press, including: The Wall Street Journal, Forbes, Fortune, USA Today, CNN and Advertising Age.

Ramsey will act as a tour guide and navigate through strategies, tactics and best practices for engaging with consumers, addressing topics such as:

•What is the new mindset marketers need to have in order to connect with consumers today?
•Which online ad formats are growing the fastest, and why? (Hint: it's not all about search!)
•What's the secret sauce for using social media without getting your brand in trouble?
•How is online video being used by leading marketers, and how can you apply that learning to your brand?
•Is Twitter a fad, or am I missing the boat if my brand is tweeting to the world?

The South Florida Interactive Marketing Association, founded in 2002, is one of 12 Interactive Marketing Associations in the US. The non-profit forum is dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes and is the primary interactive marketing voice in South Florida. For more information, visit www.sfima.com.