SFAMA Event: Rocketing to the Future of Interactive Marketing June 21, 2007

Rocketing to the Future of Interactive Marketing Jeff Zabin, chief marketing evangelist, Fair Isaac from Napoleon Bonapart to George Jetson, bestselling author Jeff Zabin promises to cover a lot of ground in this insightful and entertaining presentation about some of the emerging trends and next-generation technologies reshaping the world of interactive marketing. He will explore how the latest advances in customer data analytics enable a diversity of companies to become less product-centric and more customer-centric. And he will explain how a new era of best-next-action marketing decisions allow companies to better attract, retain and leverage profitable customers.

Speaker
Jeff Zabin
Chief Evangelist in the Precision Marketing Group
Fair Isaac Corporation
He is the co-author of two successful books - The Seven Steps to Nirvana: Strategic Insights Into e-Business Transformation (McGraw-Hill, 2001) and Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers (Wiley, 2004). He has written for several trade magazines, including Brandweek, DIRECT and Chief Marketer, and his research has been published in leading practitioner and academic journals, including the Journal of the Academy of Marketing Science. A frequent keynote speaker at business forums in North America and Europe, he has consulted to a number of major brands on issues related to e-business strategy and precision marketing. Currently, he serves as a trustee of the Marketing Science Institute and on the Chicago Advisory Board of the Taproot Foundation, which provides pro bono marketing services to nonprofit organizations. A graduate of the University of Wisconsin, and a former Peace Corps volunteer, Jeff lives with his wife and two children in Evanston, Illinois.

About SFAMA - San Francisco Chapter of the American Marketing Association:
The SFAMA / San Francisco chapter of the American Marketing Association is the leading organization for professional and student marketers in the Bay Area.
Founded in 1937, our 600-member chapter reflects the innovation, standards of excellence, and industry and population diversity for which the Bay Area is known and celebrated.

$35 Members / $50 Non-Members.
http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=6610062f-a963-42ce-8e8c-3c5ebda8a615

Official Website: http://www.sfama.org/events/calendar/June%20Event