SES San Francisco August 13, 2012

With today's fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of social platforms has facilitated a revolution of B2B information access, sharing and publishing. Now more than ever, guiding business customers on their journey through the sales cycle requires an integrated approach to content, optimization and social media marketing. This session will help solve that challenge by providing:- A framework for sales funnel optimization for specific customer segments
- Case studies on developing content, optimization, promotion and measurement for search and social media
- Practical examples for optimizing Awareness, Interest, Consideration, Purchase, Retention and Advocacy
- Key performance indicators that lead to business outcomes with an integrated approach