SES London: Content Marketing & SEO February 23, 2011

The core of any search or social media marketing program centers on content. Digital assets, rich media, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be optimized!
Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This session provides unique insight into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.
Attendees will get insight and practical tips on content optimization strategy along with creating and promoting content for the social web. Learn from TopRank Online Marketing CEO Lee Odden, whose company walks the talk of online visibility with content marketing, social media, and SEO to drive an AdAge Top Ten blog  with over 25,000+ keywords sending traffic monthly and more than 600,000 links into the blog.

Official Website: http://bit.ly/fTx94e