Services and the Role of Information Search - Daniel Russell, Google September 28, 2006

Google Research Scientist Daniel Russell:

I work at Google.

I write. I analyze. I experiment. I do field studies and I try to understand what makes Google users tick.

Why do they sometimes query Google for [ first ], and then not click on anything?

Why do some Google users only ask one query, while others can go on and on? What's different about their search experiences?

Why?

How do Google users measure success? What constitutes failure? How can the search engine know in order to make the next time you search that much better?

Official Website: http://www.ischool.berkeley.edu/about/events/ssme09282006