SEMPO AZ: Yahoo! Trends in the Convergence of Search and Display Advertising and Tools to Leverage Them September 11, 2008

Dan Boberg from Yahoo willl speak about new tools and technology being offered by Yahoo! to help search engine marketers and advertisers. Yahoo’s mission is to provide clients improved market performance through technology, services, insights and best practices that fully leverage the Exchange platform and supply ecosystem. Learn how Yahoo! is leveraging this technology across platforms including search, display, video and mobile.

Attendees will learn and experience:

1. What is Yahoo’s Exchange platform?
2. How customer data can be leveraged to target and retarget customers and increase revenue
3. How to use Yahoo’s platform to build community

About The Speaker

Dan Boberg
Vice President, Advertiser and Agency Professional Services for Yahoo!

He joined the company in April 1999 and is responsible for driving Consulting , Tech integration and Custom Solutions for leading advertiser and agency partners. Dan brings a solid history from the Search industry to his current role where he works with both Search and Display ad products. Named as one of B2B Magazine’s 100 Most Influential People in 2004, Boberg has worked to drive Yahoo! industry leadership in key areas for many years.

More recently, Boberg was instrumental in launching Yahoo!’s Enterprise Web Services (EWS), a commercial developer program that enables programmatic campaign management via APIs to Yahoo! ad products including Panama and the Right Media Exchange. Prior, he pioneered the company’s Ambassador Program (now referred to as the Yahoo! Alliances Program), which helps search engine marketing companies streamline their work with Yahoo! to drive targeted sales leads to clients.

Official Website: http://sempoazsep08.eventbrite.com/