Selling Your Competitive Advantage November 11, 2009

Having a great product isn’t enough. To close the sale, you have to convince the buyer of your competitive advantage.

You have a world-class product and first-rate customer service…and so do your competitors. To get the most out of every customer contact, you have to demonstrate why buying from you is the better choice and back up your claims with hard data. Learn how to leverage all your deliverables—not just your products and services—to create a compelling competitive advantage. Refine your sales message, increase customer confidence and close more sales!
HOW YOU WILL BENEFIT

* Get in the door more often, get more referrals and increase your sales “hit” ratio
* Maximize your sales potential with fine-tuned, competitive advantage sales pitches
* Create greater impact by ridding your sales message of clichés, hype and meaningless phrases.
* Minimize price as a buyer issue.
* Learn to distinguish between strengths and competitive advantages
* Ensure greater customer satisfaction.
* What is a competitive advantage and why is it important?

YOU WILL LEARN

* How to remove risk from the buying decision
* How to uncover your competitive advantages and use metrics to prove them
* How to recognize and remedy major “dangerous disparities”
* How to identify your customer’s buying criteria and align your deliverables with their requirements
* How to communicate your competitive advantages

WHO SHOULD ATTEND

Sales professionals, including account managers, sales managers, sales executives and sales representatives.

Official Website: http://www.focustraco.com/index.php/tm-training-schedule/details/283-107112