Search, Scent, and the Pursuit of User Happiness July 9, 2009

Nobody wakes up in the morning with a smile on the face, thinking
"Oh Boy! Today I'm going to search a huge web site!" Instead, they
arrive at your web site with the simple goal to find something on
your site that's important to them. If they find it, whether they
search or not, they'll be happy. When they don't, frustration
follows.

Teams often turn to a sophisticated built-in Search capability to
help their users find what they seek. However, our research has
shown that technological magic isn't going to make the users
successful. Instead, it's a simple understanding of what the users
are seeking and how they look at it.

> Search, Scent, and the Pursuit of User Happiness

With Jared M. Spool
Thursday, July 9, 2009
1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT
90 minutes
To register, or learn more details:
http://cli.gs/6QYXQD

Register with the promotion code YAHOO and get our best price of $99 and lifetime access to the recording of this presentation at no extra cost.

Official Website: http://www.uie.com/events/virtual_seminars/happiness/