Search Is Changing | SEO for Entrepreneurs and VCs July 29, 2010

Search presents an opportunity that if untapped converts itself to being a weakness and ultimately a threat.

Today, more than 200 factors help Google guard rankings atop its organic search results. Industry research also points out that organic search continues to have the lowest average user acquisition cost when compared with other mediums. This makes it critical for startups to invest in SEO talent that can take a realistic, innovative and last but not least, a sustainable approach to SEO strategy implementation.

Without up-to-date authoritative information, most companies are simply shooting into dark when it comes to implementing their search strategies.

Join Frank Mashraqi, CEO Opportunities, in this interactive, "no-holes barred" information packed webinar designed to help you get authoritative answers to your most pressing SEO questions and helping you understand how search is changing and what you can do to maximize ROI and minimize risks.

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About Frank

Frank has tracked and studied Google's SERPs (Search Engine Result Pages) throughtout the rollout of Allegra, Bourbon, Jagger, Big Daddy, Pluto, Boston, Cassandra, Dominic, Esmeralda, Florida, Austin, Brandy and Caffeine updates. In addition to studying impactssince via routine analysis of patents assigned to Google during the last decade

Frank's career track includes earning a BBA in Accounting and BSc in Computer Information Systems.

He started his web career by becoming a successful graphic designer who designed the Interface for a military university in GA and was awarded a scholarship by NAPP (National Association of Photoshop Professionals).

After getting bored with graphic design as a career he moved on to form a consulting company that specialized in SEO and E-commerce platforms.

Frank continued on to launch a publishing company that within a few months was operating a highly optimized network of a very large number of niche focused sites.

During a last-minute visit to NY, he was offered the opportunity to scale the infrastructure of a social network. He also took the role of resident search engine expert and working closely with founding, executive and tech teams, helped take the company to top 13 ranking in the world based on traffic (crossing more than 4.5B page views per month) and top 3rd ranked social network.

Frank also played the lead role in helping recover from a massive disaster that at one time put not only company's recently received $100M acquisition offer but also it's existence in jeopardy.

After gaining extensive experience in the social networks, he then went on to join a social gifting startup as VP of Operations. Following that he was the co-founder, employee number 1 and VP of technology for a social graph targeting company that applied the sociological theory of homophily to social graph data in order to scale highly targeted audiences for large advertisers. The graph processing system he designed was automatically scalable (up and down) based on latency measurement and able to handle tens of billions of hits with ultra-low latency (sub-35 ms for 90% of requests).

Frank's successful career record uniquely qualifies him to understand the challenges, hurdles, roadblocks, booby traps and bottlenecks involved in implementing a successful, integrated and sustainable SEO strategy.

Official Website: http://www.meetup.com/Search-Is-Changing/